As a new business owner, you’re likely feeling the pressure to be everywhere—social media, email, ads, blogs—the list goes on. But here’s the truth: trying to tackle every marketing channel at once is not only overwhelming, it’s also ineffective. Successful marketing is about knowing where your audience spends time and focusing your efforts accordingly.

It may be tempting to jump right into marketing tactics to grow your business, but without a clear definition of your ideal customer, you’ll likely waste precious time and money.